WHYM – PRODUCT & MARKETING DESIGN FOR B2B & B2C E-COMMERCE APPLICATIONS
Year: 2022-2024
Location: Los Angeles, USA
Website: https://www.whymwallet.com/
THE PROJECT
Whym is a comprehensive tool that enhances the online shopping experience by allowing users to track and organize products from any website. Through its app and browser extension, Whym automatically saves browsing history, product pages, and allows users to upload images or save links directly. These items are then organized into a personalized, searchable shopping inbox, making it easy to revisit and manage products across multiple brands and retailers. The platform also offers features like price tracking, stock alerts, and collaborative shopping lists, enabling users to share and discuss products with friends.
In addition to its consumer-facing tools, Whym offers a robust B2B experience for retailers through its Seller Dashboards. These dashboards provide valuable first-party shopper data, offering insights into shopper behavior, product analytics, and Whym Widget impressions. Retailers can track which products shoppers view, collect, or leave in their carts, empowering them to make data-driven marketing decisions. With tools like "Text Me This Item" and Minishops, retailers can optimize their sales strategies, enhance customer engagement, and turn data into actionable insights, ultimately driving sales and improving inventory planning.
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