TADWEER – Rossana Orlandi Plastic Prize
Year: 2021
Curators: Qatar Museums - Rossana Orlandi - RoGuiltlessPlastic
Status: Finalist under Emotion on Communication category
Websites: https://www.guiltlessplastic.com/editions/2021/prize/
https://tadweer.myportfolio.com/
Year: 2021
Curators: Qatar Museums - Rossana Orlandi - RoGuiltlessPlastic
Status: Finalist under Emotion on Communication category
Websites: https://www.guiltlessplastic.com/editions/2021/prize/
https://tadweer.myportfolio.com/
THE COMPETITION
The third edition of Ro Plastic Prize is intended to challenge and inspire the design community to think differently about how objects are made. To raise awareness about the importance of re-waste, it is no longer enough to talk about sustainability and responsibility. We need to stimulate emotions. Creatives must present communication projects that explain and involve, based on the criterion of emotion. The design direction must push towards multimedia communication and distribution campaigns that are interactive and with high technological values, and are capable of speaking to the whole world through a universal, simple and effective language, full of positive energy. Finally, the projects must have a lasting cultural value over time, and must not be an end in themselves.
The third edition of Ro Plastic Prize is intended to challenge and inspire the design community to think differently about how objects are made. To raise awareness about the importance of re-waste, it is no longer enough to talk about sustainability and responsibility. We need to stimulate emotions. Creatives must present communication projects that explain and involve, based on the criterion of emotion. The design direction must push towards multimedia communication and distribution campaigns that are interactive and with high technological values, and are capable of speaking to the whole world through a universal, simple and effective language, full of positive energy. Finally, the projects must have a lasting cultural value over time, and must not be an end in themselves.
THE PROJECT
TADWEER is a platform application that brings together a network of DIY-ers passionate about reusing plastic and experimenting with new products. Tadweer means Recycling in Arabic. The application was designed to operate in any context but the idea initially came after the waste problem that Lebanon has been facing for the past few years. Plastic is still heavily used in my country and also around the Arab region. Even though it’s an international problem, a lot of efforts should be done in the Middle East to first bring awareness and then encourage citizens to reduce their plastic use and reuse the existing plastic by transforming it into valuable items.
TADWEER is a platform application that brings together a network of DIY-ers passionate about reusing plastic and experimenting with new products. Tadweer means Recycling in Arabic. The application was designed to operate in any context but the idea initially came after the waste problem that Lebanon has been facing for the past few years. Plastic is still heavily used in my country and also around the Arab region. Even though it’s an international problem, a lot of efforts should be done in the Middle East to first bring awareness and then encourage citizens to reduce their plastic use and reuse the existing plastic by transforming it into valuable items.
The project was exhibited during the Milano Design Week 2021 at Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci.
